Principe di Firenze and his proverbial shirts, with their history that begins in the early twentieth century, go far beyond the brand or - as we would say today - the brand.
Because they are first and foremost a philosophy, a passion and a certain way of living and understanding elegance. The details of this shirt have been carefully designed to provide the highest level of know-how.
Our cotton is the workhorse of our selection. It has a good weight of 116-122 gr./m2. A smooth touch, great quality and comes in a variety of plains, stripes and checks.