The tradition of Florentine craftsmanship
We dress generations of Florentines. Each product brings with it the pride of a history rich in passion and craftsmanship. Discover the beauty of tradition, dressing in authentic Florentine style.
Prince of Florence
Discover our tailored collection, where each garment is made with craftsmanship and attention to detail. Dress in the timeless elegance of Principe di Firenze
Discover our unique collections: garments created with care and embellished with our distinctive style.
We are proud to offer you timeless elegance, characterized by refined details and high-quality materials.
From the heart of Florence, home of Italian art and style, we take inspiration to create clothes that express your personal style. Whether you want a casual yet sophisticated look or uncompromising elegance for special occasions, you'll find what you're looking for in our exclusive selection.
GET INSPIRED
IT IS ESSENTIAL TO GET LOST IN THE DETAILS
Details are the language with which we tell our story. Every stitch is a chapter, every button is a comma, and every fabric is a poem. This section is a celebration of the care we put into every element, from the choice of fabrics to the final stitching.
THE IMPECCABLES
Functional and elegant pieces for perfect workwear
CASUAL TOUCH
Express your style with our shirts
Two steps into the shop.
Since 1950 we have been dressing generations of Florentines
Explore the timeless charm of our men's shirts, true masterpieces of style and craftsmanship.
Choose from a wide range of designs and colours, with different neck styles to suit your unique style.
Florentine tailoring, a combination of craftsmanship and distinctive details.
Tailored production
Our tailor-made and packaged production in Florence is synonymous with artisanal excellence. Every detail, every seam is made with skill by skilled Florentine artisans, to guarantee you superior quality and an experience of wearing a truly unique garment.
Unparalleled comfort and style
For uncompromising daily comfort, discover our underwear collection.
Choose from a variety of colors and patterns, giving your intimate look a touch of distinctive style.
